Instructors and Curriculum
"We know what we are, but know not what we may be."
- William Shakespeare
Instructors and Curriculum
Andrew Abela is the provost at The Catholic University of America. He also has served as the dean of the School of Business and Economics. His research on the integrity of the marketing process, including marketing ethics, Catholic Social Doctrine, and internal communication, has been published in several academic journals, including the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Business Ethics, and the Journal of Markets & Morality, and in two books. He is the co-author of A Catechism for Business (Catholic University Press, 2014), and the winner of the 2009 Novak Award, a $10,000 prize given by the Acton Institute for “significant contributions to the study of the relationship between religion and economic liberty.”
Abela provides consulting and training in internal communications to several major corporations, including JPMorganChase and Microsoft Corporation. Prior to his academic career, he spent several years in industry as brand manager at Procter & Gamble, management consultant with McKinsey & Company, and Managing Director of the Marketing Leadership Council of the Corporate Executive Board.
He holds a B.Sc. from the University of Toronto, an MBA from the Institute for Management Development (IMD) in Switzerland, and a Ph.D. in Marketing and Ethics from the Darden Business School at the University of Virginia.
He and his wife Kathleen live in Great Falls, Virginia, with their six children. He is a native of the island of Malta.
International Communications ConsultantAbout Rebecca
International Communications Consultant
Rebecca Diaz-Bonilla has been an international communications consultant for fifteen years, working with lawyers, executives, governments and politicians to improve their communication strategy and public speaking skills. A member of the Virginia State Bar, she also serves as an adjunct professor at the Antonin Scalia Law School and as a communications faculty member for the National Institute of Trial Advocacy (“NITA”).
She consults with clients on presentation development and delivery. Diaz-Bonilla improves the substance and style of an individual’s oral communication skills, focusing on messaging and branding, voice, body language, and overall presence. Her consulting work ranges from expansive seminars to small group training sessions to one-on-one advising.
Her award-winning book, Foolproof: The Art of Communication for Lawyers and Professionals, and her new book, Point Well Made, are available through Amazon and Lexis Nexis.
Andy Perez-Benzo is the founder and executive chairman of AeroAnalytics, a technology company that provides drone services for industrial clients. The company operates in the Americas, Europe, the Middle East and Africa. He is a director at InvestRes and Trustwork, and has supported many companies through investment and advisory. Andy has worked previously at IBM, Uber, and Goldman Sachs. He serves on the board of several educational institutions, including The Heights School in Potomac, MD, and the and Hawthorn Educational Group in NY. A graduate of Princeton University, he won a grant to study at the University of Oxford and has participated in seminars at both Harvard Business School and the Stanford Graduate School of Business.
Personal BrandAbout Denis
Denis C. Mitchell is an experienced trial attorney and focuses his practice on representing individuals and families who have suffered life-altering injuries or who have lost loved ones. He has obtained many multi-million dollar verdicts and recoveries for his clients, including the largest verdict in a medical negligence case in Anne Arundel County, Maryland. He has handled cases before multiple state and federal courts. Mr. Mitchell’s fellow lawyers recognized him as D.C.’s Trial Lawyer of the Year in 2014, and he was selected as one of Washingtonian Magazine’s Top Lawyers in 2017. He has also been consistently recognized by Best Lawyers® and SuperLawyers® as a leading practitioner in medical malpractice since 2011.
Mr. Mitchell has held leadership positions in several organizations, including President of the Trial Lawyers Association of Metropolitan Washington, D.C. and Chair of the D.C. Bar Tort Law Section. He writes quarterly publications and makes presentations on important cases handed down by state and federal courts in the District of Columbia. He is also an Adjunct Professor in Trial Advocacy at the Georgetown University Law Center.
Mr. Mitchell is fluent in Spanish, having spent a year teaching and studying in the Economics Department at the University of Navarre in Pamplona, Spain. Mr. Mitchell is also an active volunteer at his parish, coordinating service projects and coaching youth sports.
Honors and Awards
- 2014 Trial Lawyer of the Year, an honor bestowed by the Trial Lawyers Association of Metropolitan Washington, D.C.
- Washingtonian Magazine 2018, 2017 Top Lawyers
- Best Lawyers® Washington D.C. (2011 to present)
- SuperLawyers® Washington, D.C. (2012 to present)
- Avvo Rating 10.0 out of 10, Top Attorney – Medical Malpractice
Dr. Sandra Lora Cremers is a board-certified ophthalmologist and a Fellow of the American College of Surgeons. She joined Harvard Medical School’s Department of Ophthalmology, the Massachusetts Eye and Ear Infirmary in 2000.
Dr. Cremers is co-editor of Ophthalmic Surgical Procedures, 2nd edition and the upcoming 3rd edition with Thieme Publishing: the 2nd edition has been translated into three languages and is considered one of the best teaching textbooks for eye surgery.
Currently Dr. Cremers is conducting research into the connection between screen time and severe Meibomian gland loss in children, which she was the first to describe on her YouTube channel, as well as doing research to see how to cure Meibomian gland loss and dry eye disease with platelet rich plasma injections into the Meibomian and Lacrimal glands.
Medical School: Dartmouth University, Brown University Joint Program in Medicine
B.A.: Columbia College, Columbia University, New York, NY
- PhD – International Relations, University of Oxford
- MBA, Cornell University
- MA – War Studies, King’s College London
- BA – Public Policy Studies and History, Duke University
The Honorable Dr. John Hillen is a highly accomplished CEO in the government contracting space and a former high ranking U.S. government official. A decorated combat veteran and noted national security scholar, he has led four defense and intelligence technology firms in Northern Virginia, most recently as President and CEO of Sotera Defense Solutions—awarded the 2012 GovCon Contractor of the Year award in the large company category. Hillen took Sotera public in 2009, one of the few successful IPOs in the American economy that year. He was confirmed by the Senate as the US Assistant Secretary of State for Political-Military Affairs in 2005 and served in that role until 2007.
In the MBA program at George Mason, Hillen teaches courses in leadership, strategy, international business strategy, and the general government contracting industry. In 2017-18 he was voted the Outstanding Professor in the MBA program by the students. A Forbes contributor (https://blogs.forbes.com/hillennevins), he also writes a column on leadership and strategy issues in Washington Technology magazine (https://washingtontechnology.com/articles/list/new/john-hillen.aspx). The author of several books, his latest work is What Happens Now? Reinvent Yourself As A Leader Before Your Business Outruns You (Select Books, 2018). www.whathappensnowbook.com
A recognized industry leader in the technology contacting space, Hillen served in 2012 and 2013 as the chairman of the Professional Services Council and currently sits on the boards of SOS International LLC, Software AG Government Solutions Inc., Cygnacom Solutions Inc., IAP Global Services LLC, Govini, Inc., and Atkins Nuclear Solutions. He previously served as President of CGI Federal. He has led several other companies in both the government contracting and financial services space.
Hillen received the Fed100 award twice – in 2011 and 2017 – has been the subject of cover stories in Smart CEO Magazine, Government Computer News, and Washington Technology. An experienced director of both public and private companies, he has served on the boards of over half a dozen federal contracting firms.
Project ManagementAbout Ed
Ed McCabe is a Management Consulting Senior Manager at Accenture, where he focused on digital process transformation for US Federal clients. A certified Project Management Professional (PMP) and ICAgile Certified Professional (ICP), he has successfully led teams of over 70 people on complex, multi-agency projects. Ed graduated Cum Laude from the University of Dallas with a degree in Business Leadership, and has a Diploma of Spanish Language and Culture from the University of Navarre, in Pamplona, Spain. He lives in Great Falls, Virginia, with his wife Lianna and their four daughters.
Sales & MarketingAbout Mark
Sales & Marketing
Mark Weber is a veteran Executive with over 30 years of experience in technology sales and engineering. Mark has served in a variety of roles within the Information Technology space, most recently serving as Senior Vice President for the Americas at NetApp, leading channels, engineering, professional services, business development, finance, operations, and marketing across North America, South America, and U.S. Public Sector. Mark managed a strategic business unit aligned to serve customers in key segments including Global Accounts, Enterprise, Commercial, Telco/Service Provider, Healthcare, Financial Services, Government, and Education. Mark was responsible for growth and customer satisfaction across the Americas, committing himself to delivering exceptional customer experience and building strong partnerships. Prior to this role, Mark was President and General Manager of NetApp U.S. Public Sector for ten years. Mark managed all aspects of the public sector subsidiary leading the public sector team to a dominant market share position.
Prior to joining NetApp, Mark worked at Sun Microsystems for 13 years, serving in a variety of positions including regional executive director for federal, state and local government, regional sales director for commercial, and financial district sales manager. Before his time at Sun Microsystems, Mark began his career as a federal account manager for Hewlett-Packard. Mark is a proven leader in the Information Technology space and has received numerous recognitions during his career. He is the Institute for Excellence in Sales’ 2015 Lifetime Achievement Award winner. He was also awarded the Wash100 Exec Ranks as an Innovative GovCon Technologist & Business Leader, the FedScoop50 Industry Leadership award in 2012 and 2013, and the Federal Computer Week’s Federal 100 Award in 2011.
Under Mark’s leadership, the Vienna NetApp office was ranked in the top 10 of Best Places to Work in Washington D.C. six times by the Washington Business Journal as well as repeatedly listed in the Washingtonian’s Best 50 Places to Work issue. Mark Weber is the first Executive-in-Residence for Catholic University of America (CUA) in Washington, D.C. where he is teaches a course entitled “Professional Selling” and mentoring students. Catholic University has launched a new Sales Program lead by Mark which includes a minor in Sales. Mark also chairs the Virginia Tech Presidential Leadership Council.
Mark is the federal Advisor for Varonis, a Board Advisor for MemSQL, advisor to Big Swiitch Networks, and a Board Advisor in federal for Cohesity.
Mark holds a Master of Business Administration degree from the College of William and Mary and a Bachelor of Science degree in Industrial Engineering and Operations Research from Virginia Tech.
He currently lives in the DC Metro area with his wife and five children. Mark is a sports enthusiast who through the years has coached over 35 youth teams in four different sports for his children.
- Busch School of Business
- Organizational Behavior
Phil Brach is the Assistant Dean of the School of Business and an Adjunct Lecturer. His career has been characterized by innovation, strategic planning, and results. Over the course of more than two decades, Dean Brach has held several posts in the for-profit, non-profit and government sectors. As Assistant Dean, he oversees resource development for the school.
Dean Brach began his career with Mobil Oil in their Los Angeles downstream operations. He helped chart a 10-year strategic plan for Mobil’s West Coast operations that included market position, market expansion, mergers, and acquisitions. In 1995, Dean Brach became a marketing strategy consultant for Ernst and Young. In that capacity, he worked with clients to coordinate an integrated communication plan and helped define products and analyze pricing scenarios, competitors, and distribution channels.
Dean Brach left Ernst and Young in 1996 to help found the SQAD Company, of which he then became the Vice President and CFO. During his time there, he was awarded three patents for innovative marketing inventions.
Dean Brach sold his stake in the SQAD Company and turned his skills and energy towards the non-profit sector. He became the Director of Operations for the Midtown Center for Boys. His role later expanded to his being the Executive Director of the entire Midtown Educational Foundation, a Chicago-based non-profit organization. The Foundation sponsors programs to help inner-city youth achieve academic excellence and develop strong moral character.
In 2004, Dean Brach returned to his high school alma mater, St. John’s College High School, in Washington, D.C., where he served as Vice President. In this capacity, he oversaw all fundraising, alumni relations and external communications. He also directed the production of all external communications, including the publishing of an award-winning alumni magazine.
After seven years at St. John’s, he took a year sabbatical working as the Chief of Staff for Congressman Jeff Fortenberry. After spending time as the Director of Development for the Sellinger School of Business at Loyola University of Maryland, he joined CUA in his current role.
Dean Brach, the father of eight children, resides in Washington, D.C. with his wife Liz.
CEO MindsetAbout William
Bill Bowman was named Dean of the Busch School of Business in 2016. Prior to been named Dean, Bill has been involved with the School of Business as a Research Assistant Professor and member of the Advisory Board of the MSBA program. Bill has led companies as President or CEO for over 25 years. Bowman is currently the President and CEO of Core Values Group LLC in Boston, a consulting firm that works with employees to help them grow in the human virtues most important to their organization’s success.
Previous to launching Core Values Group, Bill was President and CEO of US Inspect in Chantilly, VA. US Inspect is the nation’s largest home and commercial inspection company. Before that, he served as President of ChildrenFirst Inc. (now Bright Horizons), the nation’s leading provider of backup child care services to corporations.
Bill brings deep experience in developing organizations through three past entrepreneurial ventures. In 1982 he co-founded Spinnaker Software Corporation, one of the nation’s first educational software companies. After selling Spinnaker to The Learning Company, Bill began the operations of Logal Software, Inc., another educational software company where he served as president and which he helped take public in 1996. His third venture was also in the educational field. In 1978 he co-founded The Montrose School, an independent day school for girls in grades six through twelve located in Medfield, Massachusetts, and voted in 2009 as one of Boston Magazine’s Top 10 Private Schools. He served as Chairman of the Board of Trustees for ten years, recently stepping out of that post but remaining a Trustee.
Bill also worked for the Boston Consulting Group, and for the United States Public Health Service, and was appointed by the Governor as a Trustee of the five campuses of the University of Massachusetts, remaining on the board for six years. He was the co-founder of the Massachusetts Software Council, past Chairman of the software Publishers Association, and a former Director of the Massachusetts High Technology Council.
Bill is an engineering honors graduate of Northwestern University and received an MBA with distinction from Harvard Business School.
He is married to Leigh Bowman and they have nine grown children.
- 6:30 – Happy Hour
- 7:00 – Exercises, Break-out Sessions, etc.
- 8:00 – Instructor’s Presentation
- 9:00 – Conclusion
Finding your Why
Telling your Story
Building a Team
Funding your Mission
Forming your Judgement
Training sessions include both guiding principles and practical experience with each topic to help you:
- Imitate the habits of the best professionals from the beginning of your career.
- Maintain a broader perspective: regardless of your profession, to continually improve your ability to lead, think strategically, meet deadlines, manage capital, develop relationships, and abide by ethical principles.
- Develop yourself as a person, in ways seemingly unrelated to your profession, which will make you a better professional.